Crown Charity Challenge No. 2 - February

Hi everyone,

It is hard to believe that 40,800 older people in England and Wales died of the cold last winter. Over the last 60 years, this has amounted to a staggering 2.5 million avoidable deaths due to winter cold.

Age UK has lauched its campaign to bring warm homes to older people in the UK to help prevent winter deaths. Age UK is calling on the Government to reform its energy efficiency programmes to enable all older people to live in a warm home. Each winter, one older person dies every seven minutes from the cold weather. Many of these deaths could be prevented if everyone lived in warm homes. 

The campaign will run during Cold Homes Week, from 1-5 February. In order to make a difference, we need as much support as possible.

You can find more information about the campaign here:

http://www.ageuk.org.uk/home-and-care/housing-choices/campaign-for-warm-homes/

What is the challenge? 

1. Take a selfie holding a lit or LED candle. Post it on social media, preferably between 1-5 February. You can use the suggested text below:

40,800 older people in England and Wales died of the cold last winter. Join the vigil #coldisakiller @age_uk www.ageuk.org.uk/warmhomes.

2. Encourage family and friends through social media to support the campaign

You can tag the following people/organizations

a) Facebook – Age UK

b) Twitter - @age_uk and #coldisakiller

c) Instagram - @age_uk  

3. You can also sign up to the campaign online. 

Thank you for taking the time to read this, and I look forward to seeing your supportive selfies! 

Nicola x